DAILY NEWS Mar 22, 2012 3:04 PM - 0 comments

Lowe's ramps up with iPad app

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2012-03-22

Lowe’s new iPad application has been one of the top-five iPad apps in Apple’s App Store for the past couple of weeks.

The home improvement retailer launched an iPad version of the Lowe’s Creative Ideas magazine in February and it has been a top-five free app since March 6.

“The app launched on Feb. 3 and is a digital version of the Lowe’s Creative Ideas print magazine,” said Colleen Maiura, a spokeswoman for Lowe’s, Mooresville, NC. “The app allows users to find inspirational home improvement content when and where they are looking for it. Lowe’s is striving to make home improvement simple for our customers, and the Lowe’s Creative Ideas app helps make inspirational and how-to content more accessible,” she said.

Source: mobilecommercedaily.com

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